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Marshall McLuhan


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Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher of communication theory. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.

McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting... more »

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  • ''Current illusion is that science has abolished all natural laws.''
    Marshall McLuhan (1911-1980), Canadian communications and media theorist. Letters of Marshall McLuhan, letter, January 1951, to Ezra Pound, eds. Matie...
  • ''It is critical vision alone which can mitigate the unimpeded operation of the automatic.''
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).
  • ''For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.''
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).
  • As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our ...
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).
  • ''Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.''
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Plain Talk," The Mechanical Bride (1951).
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