ivor or ivor.e hogg
Cascades of brightly coloured lights.
Festoon the aisles of shopping malls.
Perhaps a foretaste of delights
that kids expect when Santa call.
Small children with wide open eyes
are hypnotised by this display
Each aisle reveals a fresh surprise
They cannot tear their eyes away.
The harassed mothers can’t persuade
their wide eyed children they must go
For daddy’s dinner must be made
the children just don’t want to know.
An advertising strategy
which works with great efficiency.
It brings the punters thronging in.
They come to look but soon begin.
To purchase with their credit card.
The crafty tactic works again
The merchants reap a rich reward.
Debt ridden punters bear the pain.
They’ve only just cleared last year’s debt
Yet foolishly they overspend.
It’s strange how quickly they forget
the real cost of their plastic friend.
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