Early in our marriage (married in 1954) , we bought a 1936 Chevrolet. My wife, Jo, suggested we name the car. We had studied the Lovelace poem in freshman English at Northern State Teachers College (now Northern State University) . I think it was mutually agreed that we name our first car 'Amarantha.' In the below-zero winter temperatures of Aberdeen, SD, ours was often the only car that started! I think the message of the poem had little to do with Amarantha, the car.