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You are born modern, you do not become so.
(Jean Baudrillard (b. 1929), French semiologist. America, "Astral America," (1986, trans. 1988).)
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2
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If everything on television is, without exception, part of a low-calorie (or even no-calorie) diet, then what good is it complaining about the adverts? By their worthlessness, they at least help to make the programmes around them seem of a higher level.
(Jean Baudrillard (b. 1929), French semiologist. "Utopia Achieved," America (1986, trans. 1988).)
Read more quotations about / on: television
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3
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Driving is a spectacular form of amnesia. Everything is to be discovered, everything to be obliterated.
(Jean Baudrillard (b. 1929), French semiologist. "Vanishing Point," America (1986, trans. 1988).)
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4
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Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.
(Jean Baudrillard (b. 1929), French semiologist. "Astral America," America (1986, trans. 1988).)
Read more quotations about / on: smile, shine
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5
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The multiplication of individual sects should not fool us: the important point is that the whole of America is preoccupied with the sect as a moral institution, with its immediate demand for beatification, its material efficacity, its compulsion for justification, and doubtless also with its madness and frenzy.
(Jean Baudrillard (b. 1929), French semiologist. "Utopia Achieved," America (1986, trans. 1988).)
Read more quotations about / on: america
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6
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Fiction is not imagination. It is what anticipates imagination by giving it the form of reality. This is quite opposite to our own natural tendency which is to anticipate reality by imagining it, or to flee from it by idealizing it. That is why we shall never inhabit true fiction; we are condemned to the imaginary and nostalgia for the future.
(Jean Baudrillard (b. 1929), French semiologist. "Utopia Achieved," America (1986, trans. 1988).
Baudrillard is referring specifically to the European experience. The American way of life, he says, is "spontaneously fictional, since it is a transcending of the imaginary in reality.")
Read more quotations about / on: imagination, future
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7
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The sickly cultural pathos which the whole of France indulges in, that fetishism of the cultural heritage.
(Jean Baudrillard (b. 1929), French semiologist. "Utopia Achieved," America (1986, trans. 1988).)
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