Quotations From MARSHALL MCLUHAN


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  • Diaper backward spells repaid. Think about it.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Remark, June 1969, made at American Booksellers Association luncheon, Washington, D.C.. Quoted in Sun (Vancouver, June 7, 1969).
  • Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America—not on the battlefields of Vietnam.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Quoted in Montreal Gazette (May 16, 1975).

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  • Money is a poor man's credit card.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Quoted in Maclean's (Toronto, June 1971).

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  • The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Quoted in Maclean's (Toronto, June 1971).
  • The more the data banks record about each one of us, the less we exist.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Playboy (Chicago, March 1969).
  • It is critical vision alone which can mitigate the unimpeded operation of the automatic.
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).

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  • As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).

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  • For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).

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  • Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Plain Talk," The Mechanical Bride (1951).

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  • Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
    Marshall McLuhan (1911-1980), Canadian communications and media theorist, and Quentin Fiore. The Medium Is the Massage, Random House (1967).

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