Quotations From MARSHALL MCLUHAN

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• 31.

  Diaper backward spells repaid. Think about it.

  Marshall McLuhan (1911-1980), Canadian communications theorist. Remark, June 1969, made at American Booksellers Association luncheon, Washington, D.C.. Quoted in Sun (Vancouver, June 7, 1969).
• 32.

  Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America—not on the battlefields of Vietnam.

  Marshall McLuhan (1911-1980), Canadian communications theorist. Quoted in Montreal Gazette (May 16, 1975).
  
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• 33.

  Money is a poor man's credit card.

  Marshall McLuhan (1911-1980), Canadian communications theorist. Quoted in Maclean's (Toronto, June 1971).
  
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• 34.

  The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.

  Marshall McLuhan (1911-1980), Canadian communications theorist. Quoted in Maclean's (Toronto, June 1971).
• 35.

  The more the data banks record about each one of us, the less we exist.

  Marshall McLuhan (1911-1980), Canadian communications theorist. Playboy (Chicago, March 1969).
• 36.

  It is critical vision alone which can mitigate the unimpeded operation of the automatic.

  Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).
  
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• 37.

  As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.

  Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).
  
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• 38.

  For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.

  Marshall McLuhan (1911-1980), Canadian communications theorist. "Magic that Changes Mood," The Mechanical Bride (1951).
  
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• 39.

  Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.

  Marshall McLuhan (1911-1980), Canadian communications theorist. "Plain Talk," The Mechanical Bride (1951).
  
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• 40.

  Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

  Marshall McLuhan (1911-1980), Canadian communications and media theorist, and Quentin Fiore. The Medium Is the Massage, Random House (1967).
  
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