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Quotations From MARSHALL MCLUHAN

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  • Advertising is the greatest art form of the twentieth century.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Quoted in Advertising Age (September 3, 1976).
  • Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Quoted in Maclean's (Toronto, June 1971).

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  • Typography tended to alter language from a means of perception and exploration to a portable commodity.
    Marshall McLuhan (1911-1980), Canadian communications and media theorist. The Gutenberg Galaxy, pt. 1, University of Toronto Press (1962).
  • Our "Age of Anxiety" is, in great part, the result of trying to do today's job with yesterday's tools—with yesterday's concepts.
    Marshall McLuhan (1911-1980), Canadian communications and media theorist, and Quentin Fiore. The Medium Is the Massage, Random House (1967).

    Read more quotations about / on: yesterday, today
  • A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Emily Post," The Mechanical Bride (1951).
  • Current illusion is that science has abolished all natural laws.
    Marshall McLuhan (1911-1980), Canadian communications and media theorist. Letters of Marshall McLuhan, letter, January 1951, to Ezra Pound, eds. Matie Molinaro, Corinne McLuhan, and William Toye (1987).
  • The name of a man is a numbing blow from which he never recovers.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Understanding Media, ch. 2 (1964).
  • If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Understanding Media, introduction (1964).
  • Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self- employment and artistic autonomy.
    Marshall McLuhan (1911-1980), Canadian communications theorist. Understanding Media, ch. 33 (1964).

    Read more quotations about / on: light, fire, people
  • The school system, custodian of print culture, has no place for the rugged individual. It is, indeed, the homogenizing hopper into which we toss our integral tots for processing.
    Marshall McLuhan (1911-1980), Canadian communications theorist. "Cervantes Confronted Typographic Man in the Figure of Don Quixote," The Gutenberg Galaxy (1962).

    Read more quotations about / on: school, culture
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