Action begins where true emotion and intentions are there. When you think, speak, talk, act and experience an emotion is created. This emotion decides your intention. Until you speak, write, talk people won't know your intention. And the moment people know your intention an emotion is created in them and that emotion let them work accordingly. What had happened, what's happening and what'll happen it all depends on three things - emotion, intention and action. When somebody makes a speech or post a comment then they let us know their intention. The knowledge of their intention will make you respond with your thoughts, generate emotion and finally you achieve perception. Your action will be based on this perception. So, you can't ignore any of them.