Marshall McLuhan

(1911-1980 / Edmonton)

Marshall McLuhan Quotes

  • ''Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America—not on the battlefields of Vietnam.''
    Marshall McLuhan (1911-1980), Canadian communications theorist. Quoted in Montreal Gazette (May 16, 1975).
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  • ''Diaper backward spells repaid. Think about it.''
    Marshall McLuhan (1911-1980), Canadian communications theorist. Remark, June 1969, made at American Booksellers Association luncheon, Washington, D.C.. Quoted in Sun (Vancouver, June 7, 1969).
  • ''The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.''
    Marshall McLuhan (1911-1980), Canadian communications and media theorist. The Gutenberg Galaxy, pt. 1, University of Toronto Press (1962).
  • ''The new electronic interdependence recreates the world in the image of a global village.''
    Marshall McLuhan (1911-1980), Canadian communications theorist. The Gutenberg Galaxy, chapter gloss, p. 31, University of Toronto Press (1962).
  • ''Typography tended to alter language from a means of perception and exploration to a portable commodity.''
    Marshall McLuhan (1911-1980), Canadian communications and media theorist. The Gutenberg Galaxy, pt. 1, University of Toronto Press (1962).
  • ''Primitivism has become the vulgar cliché of much modern art and speculation.''
    Marshall McLuhan (1911-1980), Canadian communications and media theorist. The Gutenberg Galaxy, pt. 1, University of Toronto Press (1962).
  • ''Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.''
    Marshall McLuhan (1911-1980), Canadian communications and media theorist. The Gutenberg Galaxy, pt. 1, University of Toronto Press (1962).
  • ''Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.''
    Marshall McLuhan (1911-1980), Canadian communications theorist. The Mechanical Bride, preface (1951).
  • ''Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.''
    Marshall McLuhan (1911-1980), Canadian communications and media theorist, and Quentin Fiore. The Medium Is the Massage, Random House (1967).
  • ''We look at the present through a rear-view mirror. We march backwards into the future. Suburbia lives imaginatively in Bonanza-land.''
    Marshall McLuhan (1911-1980), Canadian communications and media theorist, and Quentin Fiore. The Medium Is the Massage, Random House (1967).

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