Luo Zhihai

Haifeng / Shanwei / Guangdong / China
Luo Zhihai
Haifeng / Shanwei / Guangdong / China
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Marketing Secret

Marketing Secret

At the end of the 1970s, Shantou City, Guangdong Province, in the same street there were A and B, two soy milk shops.
Prices were cheap then. Soybean milk is a few fen a bowl. An egg was a jiao and a few fen. With the same business philosophy, the same hospitality, and the same flow of customers, A had a good operation and a prosperous business. B's business was failing and he wanted to move to another street.
Shopkeeper B came to consult Shopkeeper A. Shopkeeper B asked: 'your business is so good, what is the secret? '
Shopkeeper A answered: 'since is the secret, I can't casually tell you anything! '
B said again, 'it doesn't matter. If you just tell me, I swear to God I'll move my shop to another street. Too far away. I won't compete with you.'
A said, 'you must keep your word. Otherwise I will never end with you. All right, for the sake of your honesty. I'll tell you.'
A rhetorical question of B: 'every time the customer into the shop, how do you greet the guest? '
B: 'elder brother, do you want to add an egg in soya-bean milk? '
A: 'we are this way say, elder brother, do you want to add an egg or add two eggs soya-bean milk? Customers usually reply, ‘Add an egg.' Add a hard-boiled egg into the bowl and you can add less soy milk. The same bowl of soy milk saves at least one half fen. For every extra hard-boiled egg you sell, you make a fen or two more. Why not? Over time, business will improve. Your shop, ask customers to add an egg, customers do not add eggs, you lose money. Of course business is not good. Do you understand? '
Shopkeeper B suddenly realized, happily bid farewell to Shopkeeper A, walked away.

3/28/2021 by Luo Zhihai



Saturday, March 27, 2021
Topic(s) of this poem: egg,you,happy

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