It's All In The Brand Poem by Frank Avon

It's all in the BrandName:
BrandClaims
lead to BrandFame.

The brand (name)
you choose
is your grand fuse.

An English teacher
is a WordWizard.

Poetry is
WordPower.

Literature is
ClassWords;
one studies it
in a WordClass.

English majors
are the WordHerd;
their A-students
are WordNerds.

A publication
is a WordBlast.

Communication is
the WordNet.

Journalists are
the WordSet;
international journalists
are the JetWordSet.

What do I think
of all this?

It's the epitome of WordMerd,
just another WorthList,
or to be more blunt
TurdWords.

It's all a GrandGame
for a GrandAim
(she's no longer a Grand Dame) .

A failure is a WordBomb,
but success - ah, success -

is a Zing with a Fling!
WordZest for a WordFest,
It's always WordCome,

a WordSpasm
like a GrandiorGasm.

A brandname is a
GrandShame!

The brand (name)
you choose
in your grand refuse.

A grand name is a
just what it is -

any old bland name,
just the way it came,

hers, its, or his,
always the same,

Jane or Bill,
Jack or Jill,

the news, the blues,
lines, signs,

whatever
and ever.