The McDonald brothers did make
A pair of golden arches be
Symbol for their eating namesake,
Easy for passersby to see.
These physical arches became
Resized to form the letter 'M'
As logo for McDonald's name,
Refined marketing stratagem,
Forming 'M' standing side by side.
The golden arches redesigned,
Displayed in McDonald's worldwide,
Ever in the consumer's mind.
McDonald's golden arches be
Part of a golden history.
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