Visit Sarajevo ~ Posjetite Sarajevo Poem by Jankovic Zoran

One ordinary, Belgrade tram
and one unusual advertisement:
"Visit Sarajevo"

Advertising is like untouchable gifts,
as unpacked dreams.
You can watch them a hundred times
but until you open them,
until you touch them
you do not know what is hidden in them.

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Posjetite Sarajevo

Jedan običan, beogradski tramvaj
i jedna, neobična reklama:
"Visit Sarajevo"

Reklame su kao nedodirljivi pokloni,
kao neotpakovani snovi.
Možeš ih gledati sto puta
ali dok ih ne otvoriš,
dok ih ne dodirneš
ne znaš šta se u njima krije.