Starbucks Symbolism Crafts A Symbolic Logo Poem by Terence George Craddock

that logo means what?
instantly recognized
wherever logo is seen

the Starbuck corporation
chooses a siren symbolically
she's wearing her crown

swimming in purchase money
living on waves of wealth
in a global sea of sold coffee

Starbucks a character
in an American whaling novel
a connection to the sea

the company's hometown
the port city of Seattle
coffee arrives at Starbucks

on board container ships
that travelled long distances
in transit across the sea

Starbucks symbolism crafts
a changing symbolic logo
a logo twin tailed siren

an image of a siren
a mythical sea creature
with two tails inspired

by a Norse woodcut

a two-tailed siren
from the 16th century
a metaphor for alluring

coffee caffeine

in 1971 a brown coloured logo
a world heavyweight boxer belt
shape coffee to world reign

designed to imitate a cigar box

1971 to 1987
a dark black with white logo
STARBUCKS capitalized at top

COFFEE TEA SPICES
capitalized at the bottom
the Norse woodcut 16th

century a two-tailed siren
is the centre piece symbolic
centre stage symbol in middle

1987 to 1992
a green white dark black logo
STARBUCKS capitalized at top
COFFEE capitalized at the bottom

a modernized two-tailed siren
in black and white is still
centre stage symbol in middle

1992 to 2011
a similar revamped design
siren centred from waist height up
border two-tailed no naval

2011 to present
removal of circles surrounding
siren removal of all wording
green white logo sings Starbucks


Terence George Craddock (Afterglows Echoes Of Starlight)
Copyright © Terence George Craddock