The Goldberg Brothers - The Inventors Of The Automobile Air Conditioner Poem by Cowboy Ron Williams
The Goldberg Brothers - The Inventors Of The Automobile Air Conditioner
Here's a little fact for automotive buffs, or just to dazzle your friends:
The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed the first automobile air-conditioner. On July 17,1946, the temperature in Detroit was 97 degrees.
The four brothers walked into old man Henry Ford's office and sweet-talked his secretary into telling him that four gentlemen were there with the most exciting innovation in the auto industry since the electric starter.
Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car. They persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner, and cooled the car off immediately.
The old man got very excited and invited them back to the office, where he offered them $3 million for the patent.
The brothers refused, saying they would settle for $2 million, but they wanted the recognition by having a label, 'The Goldberg Air-Conditioner, ' on the dashboard of each car in which it was installed.
Now old man Ford was more than just a little anti-Jewish, and there was no way he was going to put the Goldberg name on two million Fords.
They haggled back and forth for about two hours and finally agreed on $4 million and that just their first names would be shown.
And so to this day, all Ford air conditioners show --- Lo , Norm, Hi, and Max --- on the controls.
'The most controversial and least admirable aspect of Ford's career was his descent into anti-Semitism.'
(cont.) THEN I read your Poet's Notes. Thanks for your alleged honesty. Do you have any about the first exhaust pipe? ? bri : )
Damn, Ron, you had me fooled for a bit. THEN I noticed that Lo Norm Hi Max could be interpreted as Low High Normal Maximum. (cont.)
Five stars for this hilarious bit of 'history'! Loved it! To my favorites!
(cont.) '....groups to achieve world domination. The basis for the articles was an ancient and notorious forgery, The Protocols of the Elders of Zion, an anti-Semitic hoax, first published in Russia in 1903.' : (
(cont.) '....a controversial series that began on May 22,1920 and lasted for several years. Appearing on the front page every week, "The International Jew: The World's Problem" examined a purported conspiracy launched by Jewish....' (cont.)
(cont.) 'Seen within the context of the times, they demonstrate the sharp realities and tensions that emerge in societies undergoing profound cultural, economic and political change.' (cont. maybe)
(cont.) 'Between 1920 and 1922 a series of articles denounced all things Jewish. While officially apologizing for the articles in 1927, Ford's anti-Jewish sentiments ran deep.' (cont.)
This poem has not been translated into any other language yet.
I would like to translate this poem
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8/30/2026 5:38:46 AM # rel_20260827T145718Z_a0f1bd3
(cont.) 'Convinced that "bankers" and "the Jews" were responsible for a whole range of things he didn't like, from the world war to short skirts to jazz music, Ford used his newspaper, the Dearborn Independent, to carry on an active anti-Semitic campaign.' (cont.)